Marketing Blog

Archive for April, 2010

There are many reasons why online marketing fails. It is crucial to decipher the chief reasons. Online marketing helps you to build a successful internet business at the same time it also aids in building a brand. But if wrong online marketing strategies are applied then your internet business can fail. Let us take a look at the top 10 reasons why online marketing fails: Not incorporating new techniques This is a foremost out of the top 10 reasons online marketing fails. When you are in a direct sales business or any internet business commitment is a necessity. You cannot compromise on commitment and ignore putting in efforts. Always be available to answer their queries. The most common mistake that the online business owners make is of forcing their viewers. People hate any kind of compulsion. People refrain from purchasing their own domain name due to high costs. However, cheaper domains are becoming available day by day. Getting a monthly scheme will also prove to be beneficial for the beginners. This domain name will become your brand name in a certain period of time. Simplicity will gain trust easily rather than too many sales elements. Not having your own e-zine or newsletter You don’t have your own e-zine or e- magazine. Then you have a strong reason for the failure of your online marketing strategy. If you are afraid of writing then you can get many writers who will give good quality articles for free. You can also hire paid writers for good quality newsletters.

There are several areas to consider of course. What are the Financial Rewards for your efforts, being high on the list. In this area a high ticket/priced product will add circumstance changing amounts of money to your income. Where a cheaper product will require many more sales to achieve the same result. Cheap is easier to sell. . . you think. ? That’s what they thought about Black & White TV. As I said, things don’t just grind to a halt because you were in the latest batch of people to be trained. What about 6 months from now, when everything moves on again. ? Human Interaction, does the business you are looking at actually have real people to talk to or work along side. ? Do you have access to a team or group doing exactly the same as you, where they support and exchange ideas and strategies. ? Most MLM systems are lonely places where you sink or swim alone and nobody but your uplines cashier even notices. I suppose you could look at things in the cold reality and ask yourself. Where am I and where do I want to be. What have I done so far to get there and left to my own devises, can I honestly see things changing. ? Well, there is only one, truely sure way to choose and run the right online business for you. Where you can finally do something about it with confidence and honest conviction. Of course it comes at a price, like all good things in life.

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An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why: 1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company. 2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time. 3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market. 4. Cost-effective exposure. How much does a TV spot cost these days? Running a small ad in a paper for a day can already cost you a couple hundreds dollars – more if the paper has a wider circulation. However, not all of those who read the papers even read your ad. Some people just click to some other channel on TV when the commercials come on. However, you still have to pay for their viewing your advertisement. Even with pay-per-click (PPC) and other forms of paid online marketing you only pay for the views of people who are interested in your service/products. SEO is even more cost-effective in the long run because it could give you quality exposure for a relatively small financial investment. 5. Prime position. With traditional advertising you pay more to have your ads displayed in a place where it can be seen by the most number of people (Prime time on TV, for example or a billboard on a busy highway, etc). With successful online marketing your position is always prime position. Good SEO will help you rise in the search engine results pages for relevant searches, making sure you’re right there when people want you. 6. Long-term exposure. You can only place a certain amount of advertisement on TV for a few weeks, on the papers, for a day – but with good SEO, you can maintain the same site for years. However, online marketing can complement traditional media by providing directories towards previously made advertisements or those of other brands. 7. Online marketing is best for brand engagement. Studies reveal that among customers, particularly non-techie female internet users with children under 16, the Internet has a greater effect on brand engagement than print media, TV and outdoor advertisement. Brand engagement is one of the factors that ensure brand loyalty among customers. And in this time of recession, it is important to maintain buyers. 8. Online marketing provides insight and other interactive mediums. Studies also show that the internet also has a crucial role in the propagation of indirect experiences of brands through customer reviews. Online video directories for brands are a good example of interactive advertising. Customers can also choose to visit the brand’s website, or interact with the advertiser through other channels such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. 9. Website users buy more online than average newspaper users. In Germany, Internet users are enthusiastic online shoppers, as well. Before making a purchase, either online or in a store, many German consumers research the product on the Internet. By 2005, online buyers rose by 7%, taking the total number of online shoppers to 27. 4 million. 10. Product information. Almost as important for consumers was the search for product information. Research online was particularly popular wherein it came to slow moving consumer goods such as cars, domestic appliances, consumer electronics, mobile phone contracts and furniture. During this time of recession, people think a lot before they spend their money. With free and rich information online, people don’t mind doing a little research and reading some reviews and recommendations before they go and buy certain products.

Online marketing is no doubt the most effective way to reach people. Its capability to earn millions is unquestioned. Perhaps, this is one of the most momentous discoveries of mankind. The internet has brought about a lot of changes in the world. It allowed us reach the unreachable; it permitted us to communicate with the people around the globe without spending much money. These are also the reason why people nowadays are investing in online marketing for their businesses. . . because beyond a doubt, online marketing will work for them. We do have a lot of options to choose from when it comes to advertising. In fact, we have the television, radios, print media and all. However, online marketing still belongs at the top of the list for many reasons. First, people prefer online marketing because it reaches the whole world. Your supposedly very small business may become very large almost overnight because of the magic of using online marketing because everyone in this world can literally see what you offer. Second, you reach the world and get millions without having to pay millions in return. The cost of online marketing compared to other forms of media is very efficient and cost effective. Let’s say you use print media. If you are going to make a flyer and advertise it over the world, how much would it cost you? If you were to pay for TV advertisement, you would definitely have to pay for every single second that your business is aired. Third, online marketing creates a two-way communication process. We do not simply promote what we have. Hence, we get to know what our visitors or what our customers think through the ”Comments” box on our web pages. By doing so, we get to know what they want and we are able to improve our products and services. Next, it is also very important that we build relationship with our customers. Yes, we may have benefited from them but we should always find ways to keep them coming back to our place of business or at least our website. With online marketing, we are able to do this because we can become interactive with them, thus, making our customers feel that they are valued. Fifth, in business, we always have to budget our resources. Unlike in other forms of media, we save a lot of money with online marketing because we will no longer need to keep sending letters, flyers or postcards every time we want to contact our customers or offer a promotion. In fact, the current trend is to only mail your customer information if they need additional resources or information about your business. For advertisements in newspapers and magazines, you have to pay for every inch of space, and even every color used in the design your ad. With online marketing, it is always cost-effective. The sixth reason why people have shifted to online marketing is its flexibility. For example, let’s say there has been a change in the benefits or features of your product or service, or even a change in your prices. Well, you’ll have to hire someone to redesign your ad, reprint it and send it out again. . . and that cost more money. But with online marketing, you can easily update your site and make the changes without removing money from your wallet. Does it sound great? Yes, it does. Well, are you getting the picture on why there is a craze with online marketing? Here’s more. Another reason a business should prefer online marketing is because you have a lot of media choices when promoting your business. You can opt to show videos, photo presentations, audio, blogs or even social media. There is nothing really hard about this type of strategy. It will definitely save you more time and of course, resources. Moreover, you can monitor what is going on with your business. Through the use of tracking, you have the chance to see the traffic generated by your site. With this feature of online marketing, you get to know what else you can do to tweak and improve your site because you see what keywords prospects are choosing to find you and incorporate more of those into your website. Online marketing is also an extremely effective type of advertising because you can design your website the way you want it. You have the power to add features in it, to create a web design that would attract visitors and make them stop on your web page and take a look at what you have. The best thing about it is that, you can do the changes anytime you want without worrying about your expenses. By controlling the design, more and more people will be attracted to your site and you will be able to create an amazing impression on them. Lastly, people go crazy about online marketing is because it is beneficial not just for businesses but for the consumers as well. Why? Simply because it makes everything much more convenient. The consumers need not go out of their house anymore and search around the city to look for what they want. With just a click, they can have it. And another thing is that the communication between the buyer and consumer is immediate. Response is very fast and that is why transactions are almost immediate. So there we have it. These ten reasons explain why online marketing has become the number one source of advertising today. You need not have a second thought anymore. All you have to do is close your eyes and dream of how money can be made when you invest your money in online marketing.

Advertising today has definitely evolved, just as people and businesses continue to find and discover ways of sharing information with one another. Back then, it was almost imperative for businesses to grace the pages of that thick yellow phonebook more fondly known as the Yellow Pages. The traditional yellow page advertising has been a key promotional tool for businesses to create awareness for their products and services, and sell it to the public. The advent of the Internet, however, started to alter the way people do things; businesses responded to this by exploring new ways of communicating with and addressing the needs of the people. Today, an increasing number of transactions are already being done online and information-sharing and dissemination over the Net has never been more widespread now than it was before. More businesses are likewise actively promoting themselves online, taking advantage of the growing number of Internet users and wider reach of an online medium. Thus, there came the emergence of online marketing. Online marketing is fast growing in popularity as an effective advertising tool, and continues to post itself as a viable alternative to the traditional yellow page advertising, especially in a fast-paced and tech-savvy environment. Any avid Internet user today would actually notice that a lot of businesses today have websites where they promote their product and service offerings, and share other types of company information. In contrast, the once very thick Yellow Pages seem to have fewer pages lately, an indication that businesses are recognizing the benefits of increasing their online presence against advertising the traditional way. A thorough comparison of the two modes of advertising reveal that online marketing indeed has a greater number of benefits versus yellow pages advertising. Let me share with you ten benefits which top my list. First, the Internet allows businesses to share more information to potential customers. Businesses practically have limitless space in their websites which they could fill in and update with information. On the other hand, yellow page advertising has a limit in terms of space that may be utilized to post certain content. The more information is shared in the Yellow Pages, the greater is its investment requirement. Second, marketing initiatives done online are more easily searchable as compared to those advertised in the Yellow Pages. With the right key words, businesses can easily make their websites accessible to their target market. Information searches done using the Internet is much faster than manual scanning of the Yellow Pages. Third, online marketing is more cost effective than yellow page advertising. Setting up, designing and running a website could be done for just a small amount of investment. On the contrary, the use of offline medium is known to cost substantially, even reaching thousands of dollars, while being bound by space and time limitations. Fourth, online marketing makes it possible for businesses to attract hundreds, even thousands, of visitors to their sites, and create two-way interactions with them. Websites can be easily programmed to collect information from site visitors and keep in touch with them. This kind of functionality is not available in the traditional yellow page advertising. Fifth, customer loyalty is more easily gained via online marketing. The Yellow Pages are simply all about ads, nothing more and nothing less. Meanwhile, websites may contain newsletters, updates and other attention-grabbing information links that encourage repeat customer contact. Sixth, establishing credibility and gaining the customers’ trust are easier achieved through online marketing than yellow page advertising. Aside from ad placements, company websites can contain a whole range of information that can give customers better knowledge about a company and its products and services. The more customers know about a company, the greater is their tendency to trust it and see it as being reliable. Seventh, online marketing offers greater convenience and flexibility in terms of updating information, at practically no additional cost. Businesses have total control of the content of their websites and they can modify it at any time they wish. Yellow page advertising does not have this kind of flexibility. In addition, any update done on traditional advertising usually requires additional investment. Eighth, the effectiveness of marketing initiatives could be measured faster when the online medium is used. Site visits or hits as well as inquiries related to an online advertising placement, for instance, can be readily tracked as compared to calls received in response to a yellow page advertisement. Ninth, marketing online allows companies to better demonstrate their competitive advantages and support their unique selling propositions. A website highlights the merits of a particular company, while the Yellow Page merely categorizes a company, together with its competition. Lastly, online marketing has far greater reach than yellow page advertising. Web presence exposes businesses to the whole world, allowing it to tap not only local but international prospects as well. This opens promising opportunities for business growth and expansion later on. There is no doubt about the power and capabilities of the Internet as an effective marketing tool. No wonder more and more businesses are shifting their budget allocations to enhance their web presence. With the right planning and use of resources, companies can make the most out of online marketing, the next big thing in the field of marketing and advertising.

If you are still uncertain how to approach your online marketing efforts this year here is some practical guidance that will soon have you on your way to success. Have no fearNow is the time to use the consequences of the recession, embrace the change, build a plan to capitalise on it and approach your team with the attitude of becoming stronger as a result, you will find that the bumpy ride ahead can be more enjoyable and profitable with the positive focus and aggressive approach to tackling the challenge. The world of social NetworkingNow is the time to take the jump headfirst into social networking. Join some of the social networking sites, set up your profile, build your own group and start the invitation process. They want financial freedom. Your company is a tool, a means to an end and nothing more. So if you want to build a massive down line and make real money in network marketing, the first thing you need to do is stop spending your cash on trying to sell your business in an up-front pitch. Apply this to your paid search ads and to your search engine optimisation efforts in the copy on your site and he cost-conscious shopper will find you on the major search engines. Everyone is looking for a deal, so give it to them. Constantly create new contentHow quickly are you able to create new content? One strategy that works very well is to use user-generated content. You might be surprised to find out how many of your customers are more than happy to give insight into their experiences with a product, service or solution that you offer.

You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts. It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt. 1. Poor Planning It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page? Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home sucking their thumb because they were never prepared for such circumstances. 2. A Lifeless Site If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales. 3. No Defined Product Services Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale. 4. No Identity As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ? 5. No Target Audience Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train! 6. Poor Customer Handling Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive. 7. Vintage Information How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors. 8. Wrong Marketing Strategy We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating. 9. Here Today, Gone Tomorrow Style If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers. 10. Spamming This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye! So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!

Differences between the conventional marketing and online marketingDuring the nineties, the advertising sector experienced a dot com boom which was considered as the leading marketing mode available at that time. In ‘dot com,’ the advertisers have to pay for the duration an advertisement appears in the media, which is mainly a website. Unlike the conventional marketing, through online marketing, the business owners or the marketing groups have to pay only when the relevant ads appearing in the websites are clicked by the users. Thus, the advertising fund is utilized for finding the interested customers. Hence, the advertisers can decide upon a refinement of the marketing strategy followed, when the desired results are not received. Online marketing is a result oriented marketing strategy unlike other forms of media advertisements. Thus, the money set aside for marketing and advertising will be utilized reasonably. Also, valuable information about the current market trends and the clients can be obtained through online advertising. Different methods of online advertisingAs the popularity of online marketing has been increased, various media are available now to stage this technique. Leading networking websites like MySpace, Facebook, YouTube, Craigslist etc. are earning revenues through the online marketing. Online advertisers use many search engine optimization techniques to improve their ranking of search results. If you are able to master these techniques and are aware of the latest trends in the internet marketing, you will be able to succeed through online marketing.

Online Marketing To keep up with the changing times, business companies today look into multiple options for reaching and communicating with customers. One popular option is the internet, which has primarily become the medium for tapping potential clients across the globe. While at the beginning, online marketing was considered incomprehensible and too unpredictable, today, a growing number of marketers are developing their online marketing programs. It is growing at an extremely dramatic pace and is affecting customers and market behaviors significantly. As a result, firms have now started developing strategies for e-marketing on the web. Japan as a Role Model Japan, as everybody knows is an economically stable and technologically advanced country. It is one of the leading countries of the world with the largest number of online users. The acceptance of the online business in Japan is crucial to companies who continue to increase and develop their marketing efforts online with the objective of securing shopping channels online and building consumer relationships. However, to be on the frontline of online marketing, Japan has effectively adopted an online marketing approach. They are moving ahead by blending a mix of solutions to spread their message to the audience. Thus, employing the best online marketing expert of Japan is the wisest choice. A bright future for Japanese online marketing is evident in the rapid growth of their followers. Where technology is not a stranger, Japan welcomes the change that online marketing has brought.